Our Story

Founded in 1981, the name “Rose” was chosen from the eponymous flower. It signifies beauty, power, royalty and romance. Early on, the brand’s founders understood the value of Indian craftsmanship and made it their mission to master and preserve it. Rose’s jewellery is the perfect amalgamation of the rich design aesthetic of the East blended with the inventiveness of the West.

Our Core Values

Designing Fine Jewellery
is an art form

It involves creating masterpieces that capture emotions, colours, individual style and grandeur. Hundreds of man hours are invested into making one-of-a-kind pieces, which are the ultimate display of admired techniques, painstaking finishing and gorgeous design.

Rose relies on nature’s rich bounty of diamonds and gemstones to bring to life fine jewellery. The creations encapsulate exceptional precious stones of vibrant colours and unique cuts, in signature combinations that have become synonymous with Rose’s artistry. Every gem is hand-selected and consciously sourced paving the way for a sustainable future.

A Time Honored Legacy

The brand’s four-decade long history is a testament to its evergreen love story with jewellery. Through its unwavering commitment to its patrons, from generation to generation, Rose that has stood the test of time. It is one of the most trusted names in luxury fine jewellery, watches and lifestyle accessories in India.future.

Inviting you to
Experience Luxury

The group takes great pride in its retail concepts. It is internationally recognised and credited for its experiential luxury stores – The Rose Salon (Mumbai, Delhi) & Rose: The Watch Bar. Currently, it has a portfolio of over 20 leading international brands

Our Craftsmanship

At Rose designing jewellery is not a production process. It is an art form brought to life by passionate artists.

A Wealth Of Knowledge

Being a bench jeweller himself, Rose’s creative Director BeeVee creates and trains the group’s craftsmen to use several proprietary techniques, to create breath-taking fine jewellery that is synonymous with Rose. With a special emphasis on quality and finish, a Rose piece of jewellery is truly spectacular.

A Sanctum Of Beauty

Rose Jewellery Technology is the Rose Group’s manufacturing division. A carefully planned, fine-jewellery atelier that is spread over 3000 square feet and employs more than 70 master craftsmen. It holds a special place of pride in Rose’s heart, as this is where highly-trained artisans breathe life into Rose designs.

A Class Apart

At Rose Jewellery Technology making jewellery is not an industrial process, but rather an art form. The group strongly believes that exquisite jewellery is defined by the quality of its artisans and the creative experience of its craftsmen. Here artistry leads the way, and technology is used to enhance fine jewellery making rather than replace it. It is this small difference in mindset that sets Rose apart from its peers.

  • Biren Vaidya

    Managing Director

  • Purnima Sheth

    Founder & Senior Director Sales – Luxury

  • Sheetal Vaidya

    Director Sales – Luxury

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